Melaleuca CEO Frank VanderSloot announced this year’s Melaleuca Freedom Celebration will have more firepower than Idaho has ever seen. He also salutes Ball Ventures for making it possible for the community to enjoy a remarkable venue at Snake River Landing. Ball Ventures has made Idaho Falls the only city in America with a custom-built area for a world-class fireworks display.Read More
Idaho Falls, Idaho – April 1, 2021 – The Melaleuca Freedom Celebration, which is the largest Independence Day fireworks show west of the Mississippi River, will return with a bang in 2021 at Snake River Landing after it was canceled in 2020 due to the pandemic. Melaleuca CEO Frank VanderSloot promises that the 28th Annual Melaleuca Freedom Celebration will be bigger and better than ever with more firepower than has ever been seen before in...Read More
In 1776, 56 brave men solemnly put pen to parchment, signing the Declaration of Independence, which raised the curtain for the United States of America. In doing so, they pledged everything—their "lives, fortune, and sacred honor"—to open the greatest epoch of liberty that the world has ever seen.Read More
IDAHO FALLS — The organizers of the Melaleuca Freedom Celebration are weighing options when it comes to holding their annual Independence Day fireworks show this year. The Idaho Falls Chamber of Commerce announced Liberty on Parade will be canceled this year and the city of Idaho Falls will not be holding the 2020 War Bonnet Round Up in August due to coronavirus. But Melaleuca CEO Frank VanderSloot says a final decision has not been made...Read More
IDAHO FALLS — Chances are you saw the massive Melaleuca Freedom Celebration fireworks show on the 4th of July at Snake River Landing last month. But you haven’t seen it from this view. Before the fireworks show started, a Melaleuca videographer placed a camera between the mortar racks on the launchpad. The lens faced upwards toward the sky and captured the celebration from a completely new view. In video just released from Melaleuca, you see...Read More
Melaleuca marched front and center in the Idaho Falls Independence Day parade, which police estimate to have more than 100,000 in attendance. During the parade, Team Members tossed out 650 pounds of saltwater taffy to parade watchers! Our float, with the theme “Celebrating America’s Future,” proudly depicted fireworks in welded metal, wood, and streamers. They were a preview, of course, of the highly anticipated pyrotechnic show later that night. Shortly before the parade started, Melaleuca...Read More
IDAHO FALLS — Melaleuca CEO Frank VanderSloot says the Melaleuca Freedom Celebration this year will be bigger and better than it’s ever been before. The 31-minute fireworks show, set to start at 10 p.m. Thursday, will incorporate new technology, special effects and 15,300 pounds of explosives. Over 18,000 fireworks will be launched from Snake River Landing in the largest Independence Day fireworks show west of the Mississippi River. VanderSloot stopped by the EastIdahoNews.com studios to...Read More
IDAHO FALLS — The biggest 4th of July festival in east Idaho is back for its third year and organizers promise more fun than ever before. The third annual Mountain View Hospital Riverfest will be held Thursday at Snake River Landing. The festivities begin at noon and continue until the Melaleuca Freedom Celebration starts at 10 p.m. Here is what you need to know if you plan on attending the events. Map of Events: Parking...Read More
