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IN THE NEWS

Melaleuca Freedom Celebration

East Idaho News: Photos from the spectacular Melaleuca Freedom Celebration fireworks

The spectacular 28th Annual Melaleuca Freedom Celebration returned to Snake River Landing Saturday night and it did not disappoint.
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East Idaho News: Melaleuca Freedom Celebration returns with a bang – and lots of people

The Melaleuca Freedom Celebration returned with a bang Saturday night with more fireworks, fun and festivities than ever before.
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Melaleuca Freedom Celebration

Idaho Falls Magazine: 2021 Melaleuca Freedom Celebration Returns Bigger Than Ever, Proudly Features Fireworks Made in the USA

Melaleuca CEO Frank VanderSloot announced this year’s Melaleuca Freedom Celebration will have more firepower than Idaho has ever seen. He also salutes Ball Ventures for making it possible for the community to enjoy a remarkable venue at Snake River Landing. Ball Ventures has made Idaho Falls the only city in America with a custom-built area for a world-class fireworks display.
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2021 Melaleuca Freedom Celebration to Light Up the Sky with Largest Independence Day Fireworks Show West of the Mississippi River

Idaho Falls, Idaho – April 1, 2021 – The Melaleuca Freedom Celebration, which is the largest Independence Day fireworks show west of the Mississippi River, will return with a bang in 2021 at Snake River Landing after it was canceled in 2020 due to the pandemic. Melaleuca CEO Frank VanderSloot promises that the 28th Annual Melaleuca Freedom Celebration will be bigger and better than ever with more firepower than has ever been seen before in...
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Melaleuca CEO writes guest column for Independence Day

In 1776, 56 brave men solemnly put pen to parchment, signing the Declaration of Independence, which raised the curtain for the United States of America. In doing so, they pledged everything—their "lives, fortune, and sacred honor"—to open the greatest epoch of liberty that the world has ever seen.
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East Idaho News: Organizers ‘reviewing options’ for the Melaleuca Freedom Celebration

IDAHO FALLS — The organizers of the Melaleuca Freedom Celebration are weighing options when it comes to holding their annual Independence Day fireworks show this year. The Idaho Falls Chamber of Commerce announced Liberty on Parade will be canceled this year and the city of Idaho Falls will not be holding the 2020 War Bonnet Round Up in August due to coronavirus. But Melaleuca CEO Frank VanderSloot says a final decision has not been made...
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WATCH: Launchpad camera pointed toward the sky captures Melaleuca fireworks show directly overhead

IDAHO FALLS — Chances are you saw the massive Melaleuca Freedom Celebration fireworks show on the 4th of July at Snake River Landing last month. But you haven’t seen it from this view. Before the fireworks show started, a Melaleuca videographer placed a camera between the mortar racks on the launchpad. The lens faced upwards toward the sky and captured the celebration from a completely new view. In video just released from Melaleuca, you see...
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Melaleuca Independence Day Parade Float with several interns who helped to build it

Melaleuca Wins Best Float Award in Idaho Falls Parade

Melaleuca marched front and center in the Idaho Falls Independence Day parade, which police estimate to have more than 100,000 in attendance. During the parade, Team Members tossed out 650 pounds of saltwater taffy to parade watchers! Our float, with the theme “Celebrating America’s Future,” proudly depicted fireworks in welded metal, wood, and streamers. They were a preview, of course, of the highly anticipated pyrotechnic show later that night. Shortly before the parade started, Melaleuca...
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East Idaho News: WATCH: Incredible effects, two finales and over 15,000 pounds of explosives to be featured at Melaleuca Freedom Celebration

IDAHO FALLS — Melaleuca CEO Frank VanderSloot says the Melaleuca Freedom Celebration this year will be bigger and better than it’s ever been before. The 31-minute fireworks show, set to start at 10 p.m. Thursday, will incorporate new technology, special effects and 15,300 pounds of explosives. Over 18,000 fireworks will be launched from Snake River Landing in the largest Independence Day fireworks show west of the Mississippi River. VanderSloot stopped by the EastIdahoNews.com studios to...
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East Idaho News: Everything you need to know about Riverfest and the Melaleuca Freedom Celebration

IDAHO FALLS — The biggest 4th of July festival in east Idaho is back for its third year and organizers promise more fun than ever before. The third annual Mountain View Hospital Riverfest will be held Thursday at Snake River Landing. The festivities begin at noon and continue until the Melaleuca Freedom Celebration starts at 10 p.m. Here is what you need to know if you plan on attending the events. Map of Events: Parking...
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