In the News


Melaleuca CEO writes guest column for Independence Day

In 1776, 56 brave men solemnly put pen to parchment, signing the Declaration of Independence, which raised the curtain for the United States of America. In doing so, they pledged everything—their "lives, fortune, and sacred honor"—to open the greatest epoch of liberty that the world has ever seen.
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East Idaho News: Organizers ‘reviewing options’ for the Melaleuca Freedom Celebration

IDAHO FALLS — The organizers of the Melaleuca Freedom Celebration are weighing options when it comes to holding their annual Independence Day fireworks show this year. The Idaho Falls Chamber of Commerce announced Liberty on Parade will be canceled this year and the city of Idaho Falls will not be holding the 2020 War Bonnet Round Up in August due to coronavirus. But Melaleuca CEO Frank VanderSloot says a final decision has not been made...
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WATCH: Launchpad camera pointed toward the sky captures Melaleuca fireworks show directly overhead

IDAHO FALLS — Chances are you saw the massive Melaleuca Freedom Celebration fireworks show on the 4th of July at Snake River Landing last month. But you haven’t seen it from this view. Before the fireworks show started, a Melaleuca videographer placed a camera between the mortar racks on the launchpad. The lens faced upwards toward the sky and captured the celebration from a completely new view. In video just released from Melaleuca, you see...
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Melaleuca Independence Day Parade Float with several interns who helped to build it

Melaleuca Wins Best Float Award in Idaho Falls Parade

Melaleuca marched front and center in the Idaho Falls Independence Day parade, which police estimate to have more than 100,000 in attendance. During the parade, Team Members tossed out 650 pounds of saltwater taffy to parade watchers! Our float, with the theme “Celebrating America’s Future,” proudly depicted fireworks in welded metal, wood, and streamers. They were a preview, of course, of the highly anticipated pyrotechnic show later that night. Shortly before the parade started, Melaleuca...
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East Idaho News: WATCH: Incredible effects, two finales and over 15,000 pounds of explosives to be featured at Melaleuca Freedom Celebration

IDAHO FALLS — Melaleuca CEO Frank VanderSloot says the Melaleuca Freedom Celebration this year will be bigger and better than it’s ever been before. The 31-minute fireworks show, set to start at 10 p.m. Thursday, will incorporate new technology, special effects and 15,300 pounds of explosives. Over 18,000 fireworks will be launched from Snake River Landing in the largest Independence Day fireworks show west of the Mississippi River. VanderSloot stopped by the studios to...
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East Idaho News: Everything you need to know about Riverfest and the Melaleuca Freedom Celebration

IDAHO FALLS — The biggest 4th of July festival in east Idaho is back for its third year and organizers promise more fun than ever before. The third annual Mountain View Hospital Riverfest will be held Thursday at Snake River Landing. The festivities begin at noon and continue until the Melaleuca Freedom Celebration starts at 10 p.m. Here is what you need to know if you plan on attending the events. Map of Events: Parking...
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Local News 8 KIFI: Final preparations laid for Melaleuca Freedom Celebration

IDAHO FALLS, Idaho (KIFI/KIDK) – Officials say this year’s Melaleuca Freedom Celebration will feature more than 18,000 fireworks and some brand-new special effects. It will begin at 10 p.m. Thursday at Snake River Landing in Idaho Falls and last for about 31 minutes. It is the 27th year the Idaho Falls based company has hosted the event, which drew over 200,000 spectators last year. This year’s display will honor American heroes. “Our approach to creating...
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Post Register: Idaho Falls ready to light the fuse on another busy Fourth of July

For the third year in a row, Melaleuca’s firework show will be held at Snake River Landing. While the 18,000-firework show can be seen from around the city, Snake River Landing will provide the best vantage point. The free show — which can be viewed from a 110-acre amphitheater, designed specifically for the show, or grass viewing areas — begins at 10 p.m. and will last 31 minutes. The event pays tribute to military members...
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East Idaho News: New effects to be featured in Melaleuca Freedom Celebration fireworks, company promises ‘best show ever’

IDAHO FALLS — The Melaleuca Freedom Celebration will light up the sky over Idaho Falls Thursday with over 18,000 breathtaking fireworks launched from Snake River Landing. The display, currently the largest Independence Day fireworks show west of the Mississippi River, will feature ground-shaking pyrotechnics and never-before-seen special effects synchronized to patriotic messages and music, according to a Melaleuca news release. “Our pyrotechnicians scout the top international firework competitions, select the most vibrant and intense products,...
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Idaho Falls Magazine: 18,000 Reasons to Celebrate

Melaleuca setting the stage for its grandest show yet at Snake River Landing The 27th Annual Melaleuca Freedom Celebration, which is currently the largest Independence Day fireworks show west of the Mississippi River, will illuminate the night sky with over 18,000 breathtaking fireworks, ground-shaking pyrotechnics and never-before-seen special effects. As one of the biggest firework shows in America, the Melaleuca Freedom Celebration combines world-class fireworks, patriotic messages and inspiring music to honor the brave men and...
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