More people watch the Melaleuca Freedom Celebration in Idaho Falls than any other single one-day event in Idaho. This creates a challenge in both parking and traffic. Melaleuca and Snake River Landing are working with fire and police personnel at the City of Idaho Falls and Bonneville County to create a comprehensive traffic and parking plan.
“We believe that we can develop a plan to move traffic much more quickly than we were able to do in the old location,” said Melaleuca CEO Frank VanderSloot. “It will be a challenge, and I am sure we will learn a lot the first year, but I think we can do it.”
Traffic and Parking updates will be posted here as they become available.