About The Event

2017 Melaleuca Freedom Celebration – July 4th, Idaho Falls, Idaho

The Melaleuca Freedom Celebration, now in its 25th year, celebrates the freedoms and liberties the United States was founded upon and honors the millions of servicemen and women who’ve sacrificed for those freedoms.

Melaleuca has been hosting the Melaleuca Freedom Celebration since 1992. From 1992 to 2000, the show was billed as the third-largest show west of the Mississippi. In May 2000, Melaleuca CEO Frank VanderSloot announced that he was tired of having to say “third-largest” and committed to expand the show to be the largest show west of the Mississippi.

Since then, Melaleuca has been monitoring the other major fireworks shows throughout the West. Melaleuca has consistently expanded its show each year to stay in front of other competing cities including Seattle, Portland, San Francisco, Los Angeles, Phoenix, Denver and Houston. Each year Melaleuca has expanded the show to make each year a little better than the previous year. But this year, on its 25th anniversary, the Melaleuca Freedom Celebration will expand its budget by more than 30% over the previous year.